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NINETYTWO is an artistic-design studio which specialized in creating brand identities, book and type design as well as conceptual photography and art-direction. Owned by Gal Shneor and Enav Sharon-Nitzan.

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<h-300>“Made-in-Israel”<h-300> is a proposed cultural branding for a Zionist-Israeli photography archive which also functions as a rotating exhibitions gallery of its own visual materials. The proposal includes a dynamic logotype, complete visual language, semi-annual photo catalogue and so on.

<h-300-italic>XTREMELii<h-300-italic> is an avant-garde fashion and accessories brand who is acting under the banner of uniqueness, craziness and a Japanese-punky style. Both the shrinking–expanding logotype and the human assemblage made to create a distinctive visual language which will wrap it all together into a coherent path.

<new>NEW<new><h-300>Like a Thread of Scarlet<h-300> is a Master’s thesis about the most known and appreciated book designer in Israel, <italic>Michael Gordon<italic>. With hundreds of books he designed over more than three decades of creation, his formulas and ideas’ <italic>impact<italic> is felt in the work of the Israeli new generation of book designers. <italic>‘The Concept of the Book and its Page as an Actual (Real) and Metaphysical Space in Michael Gordon’s Works’<italic> dissertation was written by <italic>Gal Shneor<italic> and made based on exclusive series of depth-interviews with Gordon himself and primary sources for the theoretical module of the Master’s in Book Design from the <italic>Typography & Graphic Communication<italic> department, University of Reading (Great Britain).

<h-300-italic>‘Water is the Arkhe’<h-300-italic> is a book design project which based on Thales of Miletus’s notable idea that all things are from water meaning <italic>it<italic> [the water] is the matter of everything. The book consecutive after the subjective experience of a swimmer inside the swimming pool water by combining philosophical Cannons alongside a dis-orientation and associative imagery.

<h-300>WAR IS OVER?<h-300>is a contemporary new edition of ‘Peace with Honour’ by A. A. Milne. An artistic book re-publication which made in collaboration with an Israeli based photography artist, Dorit Shabbat.

<h-300-italic>‘INNARDS’<h-300-italic> is a human assemblage based on a photographed styling, art-direction, conceptual-artistic visualization followed a graduation project by Michal Luria, a textile designer who lives in Tel-Aviv.

<new>NEW<new><h-300>Sapir Tel-Aviv<h-300> is a modern but cheeky typeface based on basic geometric shapes. This digitalization created in an archival act which combines couple of raw materials with reliance on references (such as advertising flyers) into a full working typeface.

<new>NEW<new><h-300-italic>Yaffa Festival<h-300-italic> <italic>for Arabic Culture<italic> taking place for the seventh time at the Arab-Hebrew Theatre, Jaffa. The 2022 edition’s identity built on typography-based grid and “grungy” colourful concept.

<h-300>Frank-Rühl Leipzig<h-300> is a 1910’s typeface originally designed by Rephael Frank, a Jewish cantor from Leipzig (Germany), and Otto Rühl, a German print-man. This digitalization is the studio’s version for the most classic and <italic>yet<italic> most common, known and popular typeface of all times.

<h-300>‘War is Beautiful’<h-300> is a classic-masses anthology that examines the phenomenon of <italic>kitsch<italic> by collecting together philosophical texts by Thomas Kulka to Walter Benjamin etc. The book design practice approaching the contemporary art scene with an exceptional format what creates an unusual reading experience and transferring the book into an independent object.

<h-300>Mathematics<h-300> is an experimental typography project referring to a critical standpoint on the material consumerism and compared to the consumption of culture, as the deprivation of our generation. Due course to it, the understanding which the written work is the very core of the culture consumption led to a mathematical presence processing of each Hebrew letter in a substantive text by Kasimir Malevich (to the written word) about the existence of colour and stain in a space and its importance to the human thought.

<h-300-italic>East Wind<h-300-italic> is the first chapter of a prototype which developed as an experimental-hybrid book design project. This is a digital-first project that driven by the idea of interactive design on physical paper.

<new>NEW<new><h-300-italic>The Photobook<h-300-italic> is an exhibition curated by Danielle Gorodenzik, presented at the <italic>Indie Photography Group Gallery<italic>, March 2021. While designing both exhibition’s catalogue and entire visual identity relied on the concept of photo-film as a main element both the grid and the custom-made bi-lingual logotype based on.

<h-300-italic>Saturday Night<h-300-italic> deals with the cycles of nature, family and planets through both mind and emotion prisms. Capturing a long and dated personal imagery that didactically illustrates the journey between the past and nowadays, alongside texts on the range of philosophy to astrology and science.

<h-300>‘He was Awarded the<h-300><h-300-italic> Medal of Courage’<h-300-italic> is a 13-depth-interviews-based reference book created for the 45th anniversary of the Yom Kippur war, October 1973. This isn’t classic memorial-reference book but one that combines couple of book genres into the same hard-copy.

<h-300>“Lee-Ann’s Book”<h-300>is an illustrated project made for Enav’s first-born niece, November 2014. This was a long-worth-waiting book which Enav and her oldest sister (The other aunt of Lee-Ann) wrote, and Enav created the Gouache-on-paper-illustrations.

<h-300>80’s Cocktail Party<h-300> is a conceptual photographed celebration, an assemblage, for the second-ever collection of the house of prints ‘Better in Person’ by the Israeli textile designer Michal Luria. The whole idea turns around the longing to get back to this era and weirdness which comes with it.

<h-300>Rectangular Haim Warsaw<h-300> is a narrow version of the squared Hebrew classic of ‘Haim’ (ca. 1930), originally designed by Jan LeWitt, around mid-nineteen-thirties in Poland. This <italic>very<italic> digitalization made specially for a re-branding project, but continue to function as a leading face in the studio’s diverse nowadays commissions.

<new>NEW<new><h-300-italic>‘Year Zero’<h-300-italic> is an original-theatrical view on the <italic>1929 Palestine riots<italic> that were agitated the Mandatory Palestine (Land of Israel) contrary to the events of May 2021, which are still reverberating. This project is a graphic package for this current play, running at Jaffa Theatre—the Hebrew-Arab Theatre.

<h-300-italic>Enlightenment<h-300-italic> is a photographic project which response and interpreted a Zhàozhõu’s <italic>Chán<italic> (Chinese <italic>Zen<italic>) text by using a multiple exposures technique with an analogue camera. This technique allows the sequence to become a uniform and inseparable one by a mixed visual outcome.

<h-300>From the Memory<h-300> is three ascetic booklet formats combines inside Nathan Alterman [probably the greatest of all Israeli mid-20th-century poets] text creation in different subjects alongside researches about his literature work. The formats aimed to place a spotlight on the ongoing relevance of Alterman creative to our current days.

<new>NEW<new><h-300>Honoré Daumier<h-300> was a French <italic>satirist<italic> (a caricaturist, painter, sculptor, and printmaker) presented his illustrations in 19th-century Parisian newspapers, which part of his creation exhibited from Autumn 2021 to Spring 2022 at the Israel Museum, Jerusalem (curated by Efrat Aharon). For this reason, the catalogue-newspaper’s design based on original 18th-and-19th-centuries-newspapers published in Paris.

<new>NEW<new><h-300>‘Following Myself’<h-300> is Robert (Rami) Yerushalmi’s 2021 artist-book composed from poets, short stories and thoughts interlaced together with analogue photographs taken throughout nearly three decades of creation. This is a book design project that started a depth process of curating, concept developing and typographic settings which transformed into a collaboration practice.

<h-300>‘The Eleventh Feeling’<h-300> is a story written by Enav Sharon-Nitzan in order to help children to deal with their feelings. To accept and learn about them. The mixed-media illustrations made with pencil, watercolours and digital collaging by Enav.

This website type-set in ‘Eleventh’ typeface, which is another revival by the studio for a printed version of a classics. This face appears in the Hebrew Alphabets by Reuben Leaf book, self-published in New-York City, 1950.

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